Last week I was delighted to hear from a good friend asking if she could support PROJECTHIRTY by making a donation on behalf of her wedding guests – PROJECTHIRTY favours were born! More on this to follow….
However, this got me thinking about what PROJECTHIRTY should look like and the message I want to convey. I felt that if I was creating favours then PROJECTHIRTY needed to be more than just words. It needed to spark interest and discussion-otherwise I’d never make it to £30,000!
It is interesting looking at logos. All unique, all different and yet very recognisable!
Before having a bash I decided to have a look at some if my favourite logos to get some inspiration…which led me to look at the Mulberry logo.
I like this logo because it is simple and I like the idea of a tree..fresh, clean, strong, natural..but I didn’t really get how this linked to bags…so I asked Google!
Interestingly Google pointed me in the direction of the Daily Mail and the incredible story of Mulberry (if you have time take a look, it’s an amazing story).
I started to work on logos with ‘keep it simple’ in mind but also knowing that it needed to reflect my story, like Mulberry. But that didn’t leave me with much – images of schools, children, happy faces blah blah don’t inspire me, or look particularly great.
I then remembered an argument with JP, my husband, about logos when he started his ethical food business (Elephant Juice/OneFeedsTwo). I was adamant that he should have a heart as the logo, which I felt symbolised giving/caring/sharing, yet he thought it too ‘twee’. I think what he really meant was it was a bit too girlie for him.
For me the heart symbolises love, but in a quirky, simple and soft way – I’m not wanting to over egg charity, just do this one small thing for this school. The scribbled texture reminds me of the doodles I drew when I was young – which reminds me of these kids in Kwa Njenga Primary.
When I look at what I’ve created for me it sits well with what I’m about and what I’d like PROJECTHIRTY to be..
See what you think…